The Experience Shift

During lockdown I was involved in a large research project led by Sophie Shaw at House of Cultural Curiosity, that considered the changing needs of commissioners and audiences in participatory settings.

Together we considered: What creative/ designed/ interactive experiences are good for and what we can achieve with them?

In short we concluded: given the onset of Covid, but also in recognition we are in a time of great change, we all saw how equity, access and the individual’s relationship with the world needed to feature more heavily in our planning and conversations. We all agreed how “Experience design” becomes more about creating compelling spaces for audiences to step into as opposed to providing them with a predetermined fixed experience. Leading us to acknowledge the question becomes more then how we facilitate participation rather than how we design an interactive experience.

For the Manifesto and full report including sections aimed at creative individuals, insitutions and brands visit: The Experience Shift